Student work 2023

Absolute Vodka

Absolut is a leading premium vodka brand, part of Pernod Ricard since 2008. It's a popular choice worldwide, known for cultural collaboration and sustainability leadership.

Big Idea

Drink responsibly

Smart ways to sip...

Target Audience

People aged 19-35 who enjoy drinking and disregard responsibility.

Why It Works

Cut-out style video with rap audio is a catchy and engaging way to promote Absolute Vodka's responsible drinking message. It's visually attractive and memorable, keeping the audience hooked until the end.

Absolute Vodka

PR Package

We plan on promoting our campaign by sending a custom PR package to influencers while encouraging responsible drinking at home.

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