Student work 2024

BullDog

BullDog is a Men skincare brand

🏆1st Place: Doner North x Humber College Live Client Brief

Target Audience

Gen Z & Millennials Men

Insight

Men aren't interested in skincare - but are interested in investing.

Big Idea

We get men to ‘skinvest’.

Social media

Instagram posts, stories & reel

Influencer Marketing

Tiktok

Retail

Experiential Advertising

We'll set up Bulldog Skincare Exchange in malls and public places across Canada. Men can scan their face to get a personalized skinvestment portfolio containing free miniature products claimable from the vending machine next to it.

Due to a tech x finance -integration, this experiential idea will definitely

- Get more men to try our products

- Build awareness

- Be a PR piece

PR headline

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