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Context
1 in 4 men over 40 live with incontinence. Even with the right solutions available, silence fuels embarrassment and prevents men from seeking help.
Insight
Bladder leaks aren’t invisible. In fact, some of the world’s most famous landmarks put them on display daily through peeing statues.
Idea
By fitting iconic peeing statues with Depend briefs, we dried up fountains across the globe to spark conversation, break stigma, and show that no matter who or what you are- if you’re experiencing a leak, Depend will keep it dry.
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