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Student work 2023

Fanta

Fanta is the world’s biggest fruit flavored sparkling soda, known for its fizzy, delicious lip-smacking refreshment. 

Challenge

Teenagers usually don't drink Fanta

Team

Insight

Teenagers really want to stand out

Idea

Fanta appeals to folks who are not afraid of being a little "extra". So, teenagers "Be Extra"

Art Director: Foram Vandra , Kartik Dua

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Copywriter: Hardik Kothari

Wild Postings

All of these postings put together create a unique aesthetic that appeals to teenagers. Or simply put: these look freaking cool.

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Extraordinary Wall

Graffiti walls are fun. Glowy graffiti walls are extra fun.

PS: Wondering why we chose graffiti walls instead of billboards? Since our target predominantly walks

(they cannot drive), these walls are perfect for grabbing their attention.

Your Extraordinary Moment

Fanta gives the spotlight to those who aren't afraid of being extraordinary. How?

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1

We set up pop-up stalls in major intersections in Toronto, New York, and San Francisco.

2

Anyone can walk in these stalls and get free piercings, tattoos, or highlights.
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3

Fifteen minutes later, their alter ego will be displayed on a six-storey billboard. Now, that’s extraordinary.

Digital Activation

We have some extra fun on our socials as well.

AR Filter: Foram Vandra
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