Context

Student Work

Imagine opening a new book the crisp pages, the excitement, and that nostalgic scent. Over time, it fades, and the book lands in the “Did Not Finish” pile. Introducing The Prologue: the first-ever perfume for books. One spray brings back the fresh-book scent and your love for reading. Experience it with Indigo.

Insight

There is an excitement in reading a new book, but you lose interest when it is no longer new and fresh.

Idea

A perfume just for your books that makes them smell like new again.

Art Director: Foram Vandra, Kartik Dua

< Previous

Next >