top of page
The_One_Show-logo_black.png
trouphy.png

Merit Winner – 2025 One Show Young Ones Student Competition

Context

Despite being a household essential, Vaseline Petroleum Jelly suffers from a lack of awareness around its countless everyday uses.

vaseline_logo_unit2-01.png

Insight

Most products serve a single purpose. Vaseline Petroleum Jelly stands apart used for everything from first aid to beauty and beyond.

Idea

What if every use of Vaseline was its own product? To spotlight its unmatched versatility, we created 101 Vaseline “products” each showcasing a different use in different packaging.

Artboard 1.png
mockup.jpg
Posters_Under_The_Bridge.jpg
store.png
vaseline social-01-01.jpg

Vaseline will launch a campaign featuring a giveaway quiz on social media. All the answers will be "All of the above" because every option represents petroleum jelly. Participants who answer correctly will receive free new products.

Open-Booklet-A4-Magazine-Free-psd-Mockup.jpg

Art Director: Foram Vandra, Kartik Dua

bottom of page