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Foram Vandra
Art Director
Brand Activation Program - Campaign
Context
Despite being a household essential, Vaseline Petroleum Jelly suffers from a lack of awareness around its countless everyday uses.
Merit Winner – 2025 One Show Young Ones Student Competition
Insight
Most products serve a single purpose. Vaseline Petroleum Jelly stands apart used for everything from first aid to beauty and beyond.
Idea
What if every use of Vaseline was its own product? To spotlight its unmatched versatility, we created 101 Vaseline “products” each showcasing a different use in different packaging.
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